Some articles on MELBZ are paid for by a business. We publish them because they can be genuinely useful to Melburnians, and because they help pay for the independent reporting that makes up the rest of the site.
How you can tell. A paid article carries one small label above its headline: Paid partnership with [business name]. That label links here. We keep the label small on purpose, so the article reads like any other MELBZ article, and we keep this page complete on purpose, so nobody has to guess.
What the label means. The named business paid for the article to appear. If the business supplied the words, MELBZ editorial reviewed them for accuracy and Australian Consumer Law before publication. Links to the business carry rel="sponsored", the attribute search engines ask publishers to use for paid links. Sponsored pages carry no advertising of their own.
What it does not mean. Sponsors do not get MELBZ’s endorsement, do not appear in our rankings or “best of” guides because they paid, and cannot buy their way into our editorial coverage. Our editorial standards apply to every page on this site, paid or not. Photographs are either supplied by the partner or licensed stock, and are credited in their captions.
Who publishes MELBZ. MELBZ is a trading name of Wani Meridian Pty Ltd (ABN 97 701 307 020). Businesses interested in partnering with us can start at Advertise with MELBZ .
